Chris has been a leading expert in the psychology of shopping for nearly two decades. His unique perspective on shoppers began much earlier, as a small-town kid growing up in his family’s furniture store. After achieving a doctorate in clinical psychology, he decided he couldn’t resist his passion for retail and began charting his own unconventional path in the marketing world, helping to build the foundations of strategic shopper marketing and shopper insights. Over the years, Chris has had the honor of helping many of the world’s most admired brands apply real-world psychology to create game-changing retail experiences and innovation, including The North Face, Adidas, Coca-Cola, Nestle, P&G, PepsiCo, Wendy’s, Olive Garden, LG, Elizabeth Arden, and Novartis.