Bri is a seasoned marketing professional who currently leads the Off Premise Customer Marketing team for Bacardi USA across their portfolio of award-winning brands, such as BACARDI, BOMBAY, CAZADORES, D'USSE, GREY GOOSE among many others. She previously held a Director role on Bacardi USA's Commercial Planning and Activation team so she's very familiar with the need for a strong strategic plan to drive new product launch success. Bri has extensive experience across Customer & Consumer Marketing with previous roles at Reckitt Benckiser, Philips, Target and Bank of America.